For a Keto bar, this one is pretty good. Coconut is throughout the bar and adds great flavor. The only downfall for me, which isn't that bad as I'm still going to eat them, is the "tackiness" of the Keto bars. Although they are a soft bar, every bite sticks to and between my teeth. It takes some effort to get my teeth clean and ready for another bite. But overall this Keto bar is not bad for a Keto bar!